4 Year Old Review Showing in Google Snippet

Google SERP (search engine results page) is full of handy features and enriched organic results nowadays – the and then called rich snippets.

In this guide I will show yous what types of rich results and features you can find in Google SERP in 2020 and how you lot can implement them and benefit from them as a website owner.

What are rich snippets?

Rich snippets are enhanced search results displayed by search engines on their results page. In opposite to a mutual organic results they take more than visual appeal. They are described by structured data implemented by webmasters on their websites.

Rich snippets categorization

Sponsored features
Local business concern features
Cognition features
Media features
Vertical enhancement of organic results (rich results)
Search query features

Although there are hundreds of different rich snippets and organic link enhancements, many of them are very similar, very specific or take virtually no affect for you.

That's why I have picked 28 most significant rich snippets and SERP features and structured them into 6 categories mentioned to a higher place.

Rich snippets interactive infographic

I have also prepared a big rich snippets infographic to showcase all the possible SERP features and rich snippets at once. Yous tin click on the feature and read more near it below. Feel free to share!

We are not affiliated in any manner with any of the included companies.

SERP features and rich snippets infographic

Adwords (top & bottom)

Adwords ads are an inseparable role of Google SERP since they appeared for the beginning time in 2000. They appear above and below the organic results. In the past, they used to appear also on the right side of the desktop SERP.

Nowadays, you can play with a lot of catchy and useful advertisement features such as telephone number, directions, sitelinks, reviews and many others to get even more powerful advert that generates higher CTRs.

Suitable for:

All types of businesses.

Pros:

With the correct setup of Adwords ad you lot tin attain a overnice CTRs and related traffic. They are suitable for every business – e-commerce, SaaS, local business etc.

Cons:

Every bit opposed to organic results that can bring a continuous traffic without actress cost, in PPC ads you pay for every click.

Implementation:

The only way to get them is to set up a sponsored advert in Google Adwords. You should know something well-nigh pay per click ads, PPC competitors, right strategies, etc.

Shop on Google

Also known as Production ads or Production listing ads. They appear above the organic results, which is super prominent and eye-catching spot. Every production may contain an paradigm, price and rating. When user clicks on a product he/she is redirected to an e-commerce site or to a Google Store. You will find everything you need on the official Google for retail page.

Suitable for:

Retail businesses, east-commerce.

Pros:

This is a nifty solution for retail. You can feature your products in catchy ads with solid ROI (542% according to this case study).

Implementation:

You need to have a Google Adwords account and to prepare up a Google Merchant heart and link them together. Then you should follow their guide.

Flights

Information technology's basically a flight finder embedded right in the SERP. It'south a great feature from the user'southward betoken of view, withal, some website owners may be not very happy nigh it.

Suitable for:

Airlines.

Pros:

Huge, but but if you are an airline. 🙂

Cons:

This feature is not very pop among portals with inexpensive flying tickets, because it can be shown for queries like "cheap flights to nyc" and push the organic results down the SERP, which leads to a significantly lower CTR.

Implementation:

Google probably merely crawls airline websites and shows their offers in the SERP. Some of the flight offers may exist sponsored by an airline.

Local business features

Branded cognition graph (local concern)

Like to whatsoever other cognition graph, it commonly appears on the right side of the SERP (desktop). Information technology appears for brand queries. Contrary to the general knowledge graph, local business panel contains data from Google My business page.

Suitable for:

All types of businesses, especially local businesses like restaurants, hotels, etc.

Pros:

When potential customers search for your concern in Google, they volition notice a lot of useful information right in the knowledge graph. Although they may non visit your website, they tin can practice other direct actions, e.m. phone call you or find a way to your shop, which is probably your goal.

In other words: a prospect will become an "instant answer" to his/her problem and is happy = great UX. Moreover, you will get a conversion or at least a lead. Win win.

Implementation:

If you are a dentist, barber or owner of any blazon of local business (hostel, restaurant, etc.), information technology is a must to have a Google My business organisation folio. You can include a lot of information and set up upwardly features about your business concern that will allow you to announced in many different kinds of Google SERP features.

Map pack

In other words, local businesses displayed on the map. A map pack usually appears on the top of the results, yet, it can be found "in the feed" also. Information technology may also include a special actions – book a hotel, find the all-time eatery past rating, etc. and options to filter and sort.

Suitable for:

All types of businesses, especially local businesses like restaurants, hotels, etc.

Pros:

Your business is featured based on the location. This brings a super relevant traffic, or even direct calls or bookings. And that's what you want.

Implementation:

Again, Google My business page is a must! Only if yous accept it, your business tin can be featured in a Map pack. The location must be relevant – Google displays just local business related to the user'southward current location (or intended location). Good user reviews and identify popularity will assistance.

Top places listing

Currently (March 2018), the top places list is a BETA feature. It is a non-sponsored list curated past any content provider and must exist independent.

Suitable for:

Local businesses similar restaurants, hotels, etc.

Pros:

If you appear in such a list, it's a real honor every bit these lists are made by real people, the reviewers. It makes your business look like a real trend and a trusted quality business.

Implementation:

Another reason to have a Google business page. In one case you lot accept it, you must wait until you lot are featured. Besides, you lot can become a list publisher. Y'all will find more than information hither.

Similar places list

This feature appears for the search queries similar "pizza most me". It is a list based on Google places attributes that group similar local businesses. It features lists similar "Pizza delivery", "Local nutrient", "Cozy restaurants", etc.

When you click on it, it will open up a Google Maps app with the list in the left office of the screen and the featured businesses on the map.

Suitable for:

Local businesses like restaurants, hotels, etc.

Pros:

Another place where you can benefit from your Google business folio, but not so common.

Implementation:

Google My business folio is necessary for this feature too. It cannot be influenced directly, equally it is based on Google algorithm. You tin can appear in such a listing if your concern is popular and people leave a identify clarification in the business page.

Cognition features

Reply box

It appears for search queries that are looking for a quick answer like: "How many calories has pizza", "Conditions in sydney", "Mexico population", etc.

There are many different types of reply boxes, such as: "weather widget", "exchange rate", "top sights" or fifty-fifty "earthquakes information". All of them accept one affair in common – they answer the user's question directly, so it is not necessary to click on any organic issue. This can lead to almost a zero click to the results.

Suitable for:

None.

Pros:

None for near sites.

Cons:

It has a large value for the user, merely no benefit for the website owner. It provides an instant answer of the search query, so the user usually leaves SERP without clicking on any organic upshot. That ways lower CTR for the organic results, and so information technology'south not beneficial for most of the website owners.

Implementation:

Google uses information from authoritative websites to exist featured in this type of snippet, so unless yous are an authoritative website such equally Wikipedia, your information probably won't announced in the answer box.

Knowledge graph

Knowledge graph offers a detailed information most entities like companies, famous persons, books, movies, songs, places, etc. This information is retrieved from different authoritative sources such every bit CIA World Factbook, Wikidata, or Wikipedia (source: Wikipedia).

It may contain a lot of other SERP features like similar entities, relations betwixt other entities, upcoming movies, other famous songs by the artist, events, social profiles, ratings, video carousels etc. It ordinarily appears in the correct panel on the desktop, however, it can be found also at the top of the principal feed. On mobile devices they are unremarkably at the summit.

Suitable for:

All types of businesses, personal blogs, POIs, knowledge websites, etc…

Pros:

It has no direct benefit for your SEO. On the other hand, at that place are some indirect benefits like gaining trust of the users, as the information in the knowledge graph is always from an authoritative source.

Cons:

If the user will notice an answer in the knowledge graph, he/she probably won't click to whatsoever results.

Implementation:

There is a structured information markup available, yet, Google can ignore this markup if the website has low authority. You should try to go a wikipedia page every bit information technology is an authoritative source of data. The other fashion is to go a Local business page on Google which is slightly different.

Featured snippet

Also known every bit a "Position zero". As with an Answer box, a Featured snippet gives a direct answer to the user's search query. Featured snippet includes an instant answer snippet based on website content with the link to the website. It appears above the organic search results in the SERP for the question queries like "How to write a check".

Its occurrence is between ix.2 % – 12.3 % queries. It tin be a paragraph (the most common, ~lxxx% of featured snippets), list or table (the least common) and information technology tin include an image. Most often, information technology appears for factual or question queries such as "how to…", "how do…", "what is…". You tin find a really nice instance study virtually featured snippets at Ahrefs web log.

Suitable for:

All types of businesses, blogs, factographic websites.

Pros:

Featured snippet appears above the organic results, so it is natural that this prominent identify catches the user's attention. Featured snippet usually comes from position i-7 of the first SERP. That means that even though your website ranks at position 7 in the organic results, it can appear equally a featured snippet, "steal" the commencement position and get a super-relevant traffic. It just has to give an answer to a particular user's query.

Cons:

If you lot are in a SERP with a "featured snippet" and you don't announced in it, information technology can lead to lower CTRs.

Implementation:

Write content that answers the questions that people take. There is no special structured data markup to get a featured snippet, notwithstanding, having one tin can improve your chances.

Your content should be structured as a heading with a paragraph that clearly answers the question in three-five lines. Or it can be a heading with a table, or a list with steps. Yous can look for "People also inquire…" and endeavor to answer a related question. I recommend to have a expect at our case report how nosotros won featured snippet for 2 weblog posts.

Paradigm pack / carousel

Ane image says more than than thousand words. Paradigm pack is a common feature in the SERP. Google commonly displays images that describe the query, especially for fact queries ("USA", "rainbow") or product queries like "yellow socks", etc. Information technology may appear anywhere in the organic results.

Suitable for:

All types of businesses, particularly due east-commerce websites or factographical websites.

Pros:

The user tin land on your website past clicking on the paradigm link. However, the CTR is unremarkably low in these cases. In other words, having an paradigm from your website in an image pack is not very beneficial.

Implementation:

descriptive file name of an prototype
quality HTML alt text which describes the image exactly
readable URL
good quality of an image
optimized image size

Video

You can appear in the SERP with your youtube video or a video hosted on your site. The result volition appear as a thumbnail next to the organic results, or as a prominent video noesis graph or console. If y'all have resources to make your own videos, do information technology. I recommend to check out some useful video marketing tips.

Besides the common video thumbnail and video knowledge console, videos may also appear in a carousel, both on the mobile and the desktop devices.

Suitable for:

Reviews, how-to tutorials, etc.

Pros:

It is always a good idea to take a video on your website. It increases the user engagement and grabs the attention. If y'all appear in a SERP with your own video thumbnail, it increases the CTRs, and the user will likely stay longer on your site.

Implementation:

Uploading and managing a video on a youtube channel is a affiliate on its own. With a good marketing strategy, it can likewise bring interesting traffic to your website.

If yous decide to host (or embed) a video on your own website, you accept to include proper structured data markup. Please, refer to Google guidelines.

In full general, it's easier to appear every bit a video thumbnail in SERP with youtube video.

In-depth manufactures

In-depth manufactures contain high-quality proficient content that can help the users to deepen their knowledge.

Suitable for:

Factographical websites with practiced, long and high-quality content.

Pros:

Besides a slightly college CTRs, it may bring higher brand visibility equally well equally a certain amount of trustworthiness for your brand.

Implementation:

It is based on internal Google algorithm. Your website has to be authoritative and contain loftier quality content. It doesn't thing if you are a big news portal or you have a personal blog. If there is a long, high quality content, Google may include your website. See this argument by Google.

If y'all want to announced as an in-depth commodity, y'all should write long, high quality and unique content marked up with a structured data markup for article (don't forget to include your visitor logo within the schema markup).

Sometimes, a twitter account with the latest tweets may announced in a SERP. This is mainly for queries almost fresh news, e.g. for "president elections". And we all know that Twitter is usually the offset identify total of hottest news and opinions. Try to google "Donald Trump" for instance, and you should see his latest tweets.

I approximate this characteristic is land sensitive. I oasis't been able to simulate it in Slovakia, however for Usa users information technology is quite common.

Suitable for:

News portals, general companies, personal brand.

Pros:

It is a nice way how to promote your Twitter account and your brand, particularly if you own a news portal.

Implementation:

My assumption is that you have to take a verified Twitter account and tweet nearly bodily society issues. Or if you are a big famous entity like Elon Musk, people are always curious about your life or thoughts.

App ranking

If you a have a mobile application that contains your content (east.g. you have a reader for your news portal), you lot tin can do good from the and so chosen App indexing. Permit'south say you have a news portal. You can link this content to be opened in the app right from the mobile SERP. If the app is not present in the system, user will be redirected to the Google Play store (or App shop). I referr to the image on the correct side.

If a user searches for a general app like "weather app", the special colorful app filigree will be displayed, including results for Google Play / App store applications. After clicking on one of them, he/she will be redirected to the store or to the app.

Suitable for:

Businesses with mobile awarding strategy, like news portals, stream services etc.

Pros:

I see benefits in higher CTRs – the issue will be displayed with the app icon, which makes it more eye-catching.

If the content is displayed in your ain app, you can provide a ameliorate experience.
If the user doesn't have your app installed, it may lead to more app installs.
If the user has already your app installed, you tin can communicate with him/her via native notifications which results to higher engagement.

Implementation:

It's basically two steps:

Prepare your app to be able to open "universal links"
Map your content

As we develop web-based apps, I am non a pro in this area. I would recommend to have a look at some of these guides:

How to become your app conten indexed by Google (MOZ)
Google App indexing refference

Job posting

Quite a new SERP feature announced in the 2nd half of 2017. It appears when a user is searching for phrases like "jobs well-nigh me", or "seo jobs". The content is displayed as a "3-pack" generated from the structured data markup from the websites that offer jobs.

Suitable for:

All types of businesses searching for new employees.

Pros:

The only benefit of this SERP feature is the promotion of your job posting. The user will discover your job posting really fast – right in the SERP.

Implementation:

As mentioned above, proper structured data markup is needed. See Google Developers guide.

Vertical enhancement of the organic results (rich results)

Star rating – Product, Review, Recipe…

Star ratings usually appear within the products, reviews or recipes. It makes the result actually eye-catching as a little orange stars contrast with the residuum of the SERP.

Suitable for:

E-commerce solutions, reviews, recipes, products and services.

Pros:

High CTRs. Orange stars actually grab your attention in a white ocean of Google SERP. Co-ordinate to this case study, they may pb to upwards to 35 % higher CTR.

Implementation:

To markup a star rating is non hard. If you desire to markup a reviews of your costumers for your product, see the example below:

<script type="application/ld+json"> {   "@context": "http://schema.org/",   "@type": "Product",   "name": "Sneaker",   "description": "Best sneakers you will love.",   "aggregateRating": {     "@type": "AggregateRating",     "ratingValue": "69",     "bestRating": "five",     "ratingCount": "nineteen"   } } </script>

If y'all write a review well-nigh a software like KWfinder, run across case below:

<script type="application/ld+json"> {   "@context": "http://schema.org/",   "@blazon": "Review",   "itemReviewed": {     "@type": "Product",     "image": "https://kwfinder.com/screenshot.png",     "name": "KWFinder - keyword research tool"   },   "reviewRating": {     "@type": "Rating",     "ratingValue": "iv"   },   "name": "Keyword research tool you will dearest",   "author": {     "@type": "Person",     "proper noun": "John Doe"   },   "reviewBody": "I love KWFinder because of its user interface.",   "publisher": {     "@type": "Organization",     "proper name": "mangools"   } } </script>

Here are some bones rules:

don't markup reviews that aren't visible on a folio
it is considered spammy to markup a review value and count i.east. from Google business folio and don't include a reviewer
it'south not required, but information technology's good to markup as well the source of the review – person, website…
if possible, it's good to include possibility to add together reviews for users directly on a folio.

Price, stock info and others – Product

Toll is one of many enhancements of an organic result – it can be price of a product, course, software, service… you name information technology. You tin too include an image and a lot of additional information like availability of stock, software application category, number of calories for meals, writer of a book, date of publishing and many many others. You tin can find inspiration on schema.org page.

Suitable for:

E-commerce websites, products and services.

Pros:

Displaying price within your organic consequence can exist counterproductive, merely epitome, stock info or star rating brand your organic result more eye-catching, which may pb to higher CTRs.

Implementation:

Implementation of production markup is not hard. If you have a WordPress site with Woocommerce, information technology should provide a Microdata markup in HTML. You can besides try another gratis structured data generators for WordPress. Let's say you sell sneakers. You can practice the markup as following:

, "clarification": "Latest Nike Air sneakers for every immature human being. We take blood-red, blueish and green color variations.", "make": { "@type": "Thing", "name": "Nike Air" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.seven", "reviewCount": "75" }, "offers": { "@type": "Offer", "priceCurrency": "USD", "price": "89.99", "itemCondition": "http://schema.org/NewCondition", "availability": "http://schema.org/InStock", "seller": { "@type": "Organization", "name": "BestShoes store" } } } </script>

Event

Organic results may contain information well-nigh upcoming events, e.g. a band can markup their shows at that place. It is also possible that Google will display it in the Knowledge graph.

Suitable for:

Music bands, shows, festivals, courses, etc.

Pros:

College CTRs. Information technology's kinda catchy as numbers will always attract people attention. An prototype can make the characteristic even more than prominent.

Implementation:

Practiced old friend: structured data. Please, refer to the Google guidelines.

You lot know them from the website navigation. In the SERP, they replace the classic URL of a event. It's a simplified and a mutual version of URL of the result. Categories and foliage pages are separated with chevrons. On the desktop you tin can reach it with the correct structured data, in mobile SERP it is automated for all results.

Suitable for:

All types of businesses, particularly if your website has a rich construction.

Pros:

Breadcrumbs (equally opposed to a common URL) are easier to read for people, so it leads to a better UX correct from the very first interaction with your website in the SERP, which tin likewise lead to a higher CTR.

Implementation:

It's really easy to implement information technology on every blog or ecommerce site – just another structured data to your website. If y'all have a WordPress site, you can practice that with SEO plugins like Yoast SEO.

Sitelinks

You know them as a "six-pack" in the SERP. It'due south a super prominent feature that appears mainly for branded queries. Sitelinks contain links to foliage pages of a electric current website with championship and clarification. Information technology may incorporate 2 – 10 sitelinks. Advent on a mobile is a scrap different from a desktop. You may besides spot small sitelinks as a vertical enhancement of an organic result.

Information technology mainly appears for the root domain, merely it can be shown for a leaf page too (e.g. if yous accept the weblog as a leaf folio, blog categories (leaf pages) may appear as sitelinks).

Suitable for:

All types of businesses, peculiarly if your core organic traffic comes from branded phrases.

Pros:

High CTRs.

Implementation:

You can't straight control the occurrence of sitelinks. Simply Google decides whether to display them or not. Even so, the best practise is to have a articulate website hierarchy in a top menu website with descriptive anchor text. The sitelinks are links from the menu.

A prominent feature that appears inside the sitelinks. Information technology allows a user to search within the results from the electric current website. The results will appear right in the SERP, as a search with "site:" parameter. However, a website with high search book for branded keywords tin be eligible for search box that drives users directly to the website search.

Suitable for:

All types of businesses, specially if your core organic traffic comes from branded phrases.

Pros:

I don't retrieve people really use this search box. However, information technology makes the organic result more prominent which can lead to college CTRs.

Yous can also get a search box that volition bulldoze users right to your page search results.

Cons:

When searching with sitelinks search box, user volition spend more than time in the SERP. The big companies like Amazon may not exist interested in that Google see searches users made on their sites. There is an interesting discussion bellow this article on MOZ.

Implementation:

The search box can be implemented with a schema markup. Beneath is an case of a search box on our blog.

<script blazon="application/ld+json">  {  "@context": "http://schema.org",  "@blazon": "WebSite",  "url": "https://mangools.com/",  "potentialAction": {  "@type": "SearchAction",  "target": "https://mangools.com/weblog?south={search_term_string}",  "query-input": "required name=search_term_string"  }  }  </script>

You can also disable the search box appearance for your website with

<meta name="google" content="nositelinkssearchbox" />

Search query features

The following features are not something where y'all can appear or influence them. The are all features that makes research easier and better for a user. In following features at that place is not benefit for your website, even so it can negatively influence CTRs of the organic results.

Tiptop carousel

Carousel is a really prominent SERP characteristic. It appears above the organic results, right below the search bar. It commonly displays a list of similar or related entities. Information technology unremarkably contains images with titles that link to the new queries. You can find them for queries like "London monuments", "banana songs", "Ozzy Osbourne children".

Pros and cons:

There are no benefits for webmasters equally they comprise only links to new search queries, there is no link to a website.

Implementation:

It doesn't include links to websites so y'all cannot appear here.

Specify query

Information technology works like a specification of a query. E.g. if you lot search for "To kill a mockingbird" there are results for "to kill a mockingbird" book. However, below the noesis panel yous can find this "Specify query" box which redirects you to a query "To impale a mockingbird" movie. It appears as a white box on the right side (on desktop) or directly in the feed (on mobile).

Pros:

Information technology's a handy feature for the user merely in that location is no significant benefit for a website owner. It fires a new query then there is no potential for webmasters.

Implementation:

It doesn't include links to websites and so you cannot announced here.

You can find them below the organic results in well-nigh every SERP. If you click on one of them a new search query is fabricated. They are based on the previous search queries of the users.

Pros:

Related searches are a expert source of long tail keywords for your website, because they evidence the intent of people searching for similar queries.

People besides ask

This feature appears in the SERP for the question queries like "How to write a check". Its occurrence is a little bit lower than Featured snippet (20% vs. 24% according to this case study), just often, it coexists with Featured snippet (66 % of featured snippet SERPs). If you click on 1 of the questions, a featured snippet with an instant answer and link to a item website expands.

Pros:

"People also ask" snippet can too generate some traffic for your website, still, usually not so much as with the featured snippet.

Implementation:

See featured snippet.

Similar entities

Similar entities feature unremarkably appears equally a office of knowledge graph, even so, it may besides appear as a standalone SERP feature below or above the organic results. It runs a new search query with an associated term.

Pros and cons:

It's a handy feature for the users to find exactly what they are looking for. It fires a new query and so in that location is no potential for webmasters.

Implementation:

It doesn't include links to websites then you cannot appear hither.

Conclusion

Then that's all, for at present. I'll keep the list updated. If you remember I should include any other interesting rich snippets or SERP features or if y'all can share any useful insights virtually your feel with rich snippets I'll be happy. Let me know in the comments below!

brownbrisiong.blogspot.com

Source: https://mangools.com/blog/google-rich-snippets-guide/

4 Year Old Review Showing in Google Snippet

What are rich snippets?

Rich snippets categorization

Rich snippets interactive infographic

Adwords (top & bottom)

Suitable for:

Pros:

Cons:

Implementation:

Shop on Google

Suitable for:

Pros:

Implementation:

Flights

Suitable for:

Pros:

Cons:

Implementation:

Local business features

Branded cognition graph (local concern)

Suitable for:

Pros:

Implementation:

Map pack

Suitable for:

Pros:

Implementation:

Top places listing

Suitable for:

Pros:

Implementation:

Similar places list

Suitable for:

Pros:

Implementation:

Cognition features

Reply box

Suitable for:

Pros:

Cons:

Implementation:

Knowledge graph

Suitable for:

Pros:

Cons:

Implementation:

Featured snippet

Suitable for:

Pros:

Cons:

Implementation:

Paradigm pack / carousel

Suitable for:

Pros:

Implementation:

Video

Suitable for:

Pros:

Implementation:

Top stories

Suitable for:

Pros:

Implementation:

In-depth manufactures

Suitable for:

Pros:

Implementation:

Tweet

Suitable for:

Pros:

Implementation:

App ranking

Suitable for:

Pros:

Implementation:

Job posting

Suitable for:

Pros:

Implementation:

Vertical enhancement of the organic results (rich results)